Coastal Granddaughter Aesthetic: 7 Home Interior Musts-Haves

Coastal Granddaughter is a fashion-turned-interior-design trend that has taken Gen Z homes to the East Coast.

“Salt air, and the rust on your door

I never needed anything more”

If you’ve been on TikTok in the past months, you’ve probably seen people running along the beach with Taylor Swift’s song August in the background. And while the montage of memorable moments is “giving” (the Gen Z slang that means someone or something that gives positive vibes), one of the distinct features of this social media trend is the laid back, warm, and cozy aesthetic of a beach trip.

Inspired by the coastal grandmother fashion style, the Zoomers created the coastal granddaughter - a fashion and lifestyle aesthetic that exudes summer days and fun memories. But while Coastal Grandmother is chic yet laid back, timeless yet preppy, and effortlessly put together, this trend is younger, cuter, and charms through its slightly less-polished vibe. What initially started as beach fashion has extended to home and interior design trends that bring the essence of East Coast beach living to your doorstep.

If you’ve been thinking about upgrading your coastal home’s vibe, these are the seven interior design musts that you can add to achieve the coastal granddaughter home look:

1.Blue and White Palettes

Nothing spells beach-inspo like a blue-and-white color palette. The goal of Coastal Granddaughter is to cultivate a fresh and clean look that connects space to the ocean. If you already have white walls, add blue decorative accents or blue-and-white patterned bedding.

2. Keep Colors Muted

Complement white and blue with muted pastels. Neutral accents in shades of soft cream, sandy brown, pale blue and grey. Don't spend much! Infuse pastel throw rugs or pillows in these colors to update your interior.

3. Take the Chinoiserie Pottery Out

There is a great chance that you have chinoiserie pottery pieces tucked somewhere in your home. These blue-and-white intricate pieces are making a comeback in kitchens, living rooms, and bedside nightstands. It is high time to use the teapots, vases, and figurines again!

4. Get Vintage Floral Pattern Accent Walls

Once you take the chinoiserie ceramics out, you should also get vintage floral pattern wallpapers for your accent wall. Regardless of the pattern size, the muted floral detailing and color will exude a whimsical and soothing ambience reminiscent of lazy summer afternoons.

5. Woven and Knitted Decorative Rugs

Coastal granddaughter is about comfort, which makes woven and knitted decorative rugs a perfect addition to any space. Jute rugs and chunky knit throw blankets add warmth and interest to your space.

6. Get Ruffled Pillows

Coastal granddaughter mixes recent trends with vintage details. Ruffled pillows create a quaint, whimsy vibe to bedrooms. Adding pillows with ruffled and scalloped edges turn beds into the perfect cozy spot.

7. Add Breezy Lace Curtains

Let the salty summer breeze in by dressing your windows with lace curtains. Sheer lace curtains allow natural light and wind in while maintaining some privacy. Who can say no to an afternoon of reading or a daytime nap with natural ventilation and light?

Coastal Granddaughter is a clean and minimalistic home interior trend that perfectly mixes vintage and whimsy with fresh and young. Even better, you can hop into this trend with classic furniture and decor that you can reuse in the future.

Are you ready to transform your home?