Coastal and farmhouse shams and pillowcases differ primarily in their aesthetic and the materials they often feature. Coastal pillow shams and coastal pillow cases, including nautical pillow shams and beach pillow cases, typically embrace light, airy colors, natural textures like linen or cotton, and motifs such as stripes, shells, or marine life. They aim to evoke the relaxed feel of the seaside.   

In contrast, farmhouse pillow shams and farmhouse pillow cases often feature warmer, earthier tones, and fabrics like cotton blends or even burlap. Patterns tend to be simpler, like checks, stripes, or solid colors, emphasizing a cozy, rustic charm. Rustic farmhouse pillow shams might include details like ruffles or ticking stripes. While both prioritize comfort, coastal styles lean towards a breezy elegance, and farmhouse styles emphasize a homey, unpretentious feel. Even a coastal beach pillow sham will prioritize lighter hues and beach-inspired designs over the often more muted and textured farmhouse options.